Essential Rewards
why Essential Rewards Is Essential to Business Success
The more people you have on Essential Rewards (ER) in your organization, the more lives are being positively impacted.
ER is guaranteed OGV every single month. You can walk into the start of every month having an idea of what your volume will be based on ER alone.
ER allows you to strategize as to how you will get to where you need to be to maintain your current rank. It can also help you to strategize how to get to the next rank.
ER allows you to experience growth every month. Just imagine the growth you could experience if you increased your percentage of people enrolled in ER by just 5% every month, or even 2%. Depending on the size of your team, that could be a ton! My personal goal is to increase my ER percentage to at least 50%?! Who's with me? Oils, Oils, EVERYWHERE on EVERYONE!
Why Does Essential Rewards Matter to Our Members?
ER ensures they are receiving products that will support them in reaching and maintain their wellness goals.
ER saves them money on shipping.
ER saves them money with discounted ER Thieves and ER Everyday Oils kits.
ER earn points they can redeem for free oils, supplements, and oil-infused products.
ER gives them the opportunity to fall in love with YL oils, supplements, and products as they build their wellness toolkit at the pace that best suits their needs.
As you can see, it’s not just about what ER can do for us; it’s also about what it can do for our members - our friends and family! When people are on Essential Rewards for at least 12 months, they are likely to become life-time oilers! So many lives positively impacted in such meaningful ways.
How do you increase participation in Essential Rewards?
Care Contacts, Beyond the Kit conversations, Sharing your ER experience, and Incentives are just a few ways. However, the most important way is to have genuine conversations. Ask lots of open-ended questions to find out what is important to them and help to walk them into the natural lifestyle that matches their needs and desires.
Care Contacts
Phone calls and emails! Yes, this is the first step to increasing your numbers. It's all about the follow up and follow through. This is a win/win situation! You are calling to check on them to see how they are doing, what they are loving, and what they may be needing. It allows them to feel cared for! Most importantly, this is your time to LISTEN, really actively listen. While you are chatting, and they've opened the door to talking about reordering, you want to help them understand their options.
Now, we don't think you must follow a script, but we are totally here to give you ideas on how the conversation in an email might go. Just be sure to personalize it and make it your own!
"April, I’m so glad that you saw the results you were looking for using Thieves. While we are talking about reordering, I’m happy I caught you before you place your order. I want to share with you an awesome way I learned to increase my wellness cabinet slowly (or quickly) that really helped keep me from running out of my favorite products, and we ALL know how important having our stock pile of Thieves is!
Young Living has this great monthly auto ship program that saves you money on shipping, allows you to earn points to redeem for free product, and offers bonus ER exclusive freebies with YL's monthly promos. It has a 50PV per month minimum order, and you can change the items you order each month getting something different each time or replenishing your favorites. It’s pretty easy to order your minimum just restocking your favorites or replacing what you've purchased previously from retail stores with Young Living's non-toxic options. What's really awesome is that there is no contract; you can cancel at anytime.
The one thing I really appreciate about Essential Rewards is the percentage of points that I earn on each of my orders that I save up and then redeem for free product. Month 1-3 you will earn 10% back, months 4-24 you will earn 20% back, and from 25 months on you will get 25% back. YL also give us gifts for our loyalty to the program. We get a gift at months 3, 6, 9, and a special Loyalty blend that can’t be bought on our One Year ER-iversary! From that point on, you get an anniversary gift each year on your ER-iversary! They’re really very generous.
I’m here to assist you with anything you may need. I can even walk you through setting it up in your Virtual office if needed. Whatever it is, I’ve got you covered!
Kindly,
Your name here"
Beyond the Kit Conversation
Having a “Beyond the Kit” Conversation with your members is a great way to share what Young Living has to offer. Many people don't know we go beyond just oils. This can be a one-to-one while the kids have a play date, a live Facebook event, a lunch date... the possibilities are endless.
Here are a few things many members feel are must haves outside of the kit, our "go to" items:
Thieves household cleaner
Thieves toothpaste/mouthwash
Lip Balm
Thieves Cough Drops
Lavender volume shampoo and Lavender Mint Daily conditioner
Sacred Frankincense
Cedarwood
Idaho Blue Spruce and/or Northern Lights Black Spruce
Orange
Deep Relief
Breathe Again Roll-On
Sacred Mountain
Tea Tree
Longevity Soft Gels
Sulfurzyme Powder or Capsules
Super C
Super B
Multi-Greens
Animal Scents Dental Chews
We could keep going, and going and going, but we want to give you an opportunity to step forward and rave about your must-haves! This is a perfect opportunity to personalize it to fit your members. It will very likely be different for each of us. Fine tune it, add to it, make it yours.
Essential Rewards Unboxing
Post a video or a picture of your monthly ER order. It can be on your personal page, in the Enlightened Oilers Community, or really, wherever you would like it to be. Show people your joy and excitement in receiving your ER order every month, tell them why you ordered each item, and get people excited to look for theirs every month!
Incentives or Gifts
Create an incentive for your personally enrolled members to take advantage of ER. It can be as simple as bottle cap labels, a special roller you make up personalized for their needs, a $5-10 gift card to Amazon, a Young Living lip balm, a pocket reference guide. The best advice we have for this is to work within your budget. You can do something for as little as $2 per member. It is the thought that counts! You can ship what you give, or you can hand deliver it and give them a hug in person, whichever fits your life best is what you should do.
There you have it! Some of our ideas and our experiences in increasing Essential Rewards participation. We can’t wait to see how this grows your volume!
Reflect and Process What You Learned:
On a scale of 1 to 10, how empowered do you feel right now to take charge of your team's ER percentage?
What reasons are behind the number you chose?
We realized that follow up contacts can initially feel quite overwhelming.
How will you make care contacts manageable for you?
What will you do TODAY to boost your Essential Rewards percentage?
What can you do to get your future members enrolled right away?
How is enrolling your members on Essential Rewards blessing them?