Relationships First
Build Relationships Before Business
This business is a relationship business; you need to know someone before you can educate them on how to use the oils. You need to know what some of their passions are before you can share about how the business may be a fit for them. You need to know them so that they know you are here to help them, not to sell to them. This is even important before leading a class in person. Get to know them a bit while mingling before class starts to be able to share in class what people are looking to support. Now this isn't to say that you MUST know every single thing about someone, but it's important to know just a little.
If you just walked up to Sally, either in a class, in person, or even randomly on the internet and said, “Oh my gosh, you MUST have these oils!” Sally would look at you like you were crazy and would walk away. Now, if you approached Sally and said, “Oh my goodness, I love your boots! Where did you get them?” - or - “Wow Sally, I just think it’s so great that you are working on the PTA,” she would look at you a person she could talk to. It will make it easier to open the line of communication to find out how you can help her. People like to be able to say, “Me too!” and people love to share! The shoes, the PTA meetings, the yoga class, biking, kids, boyfriends, husbands... The more opportunities you give them to do so, and the more you LISTEN for the opportunity to include your “Me too,” the easier it is to build relationships. It's all about connection.
You might have an acquaintance who you KNOW would benefit from essential oils, because, I mean, who WOULDN’T?!?! In this case, you don't need to break the ice, you need to build a stronger bridge. If you are friends with them on social media, make sure to genuinely comment on things that they post, show them that you care about them and what is going on in their lives. Show that you have interest in THEM. And then, when you share your passion for your oils, be sure to personalize it as much as possible for them. When you listen to what others are doing in their life, you have the opportunity to listen to how you can help them, how you can serve them, and how you can cultivate a deeper connection.
Why is this important? You want to be able to build on these relationships to help others, which in turn helps you. This isn’t a “what can you do for me” lesson. It is "what can I do for YOU?"
We have met some of the most incredible people through doing this business, it's hard to believe sometimes that if we hadn’t begun our oil journey with Young Living, there'd be so many crazy-amazing people we wouldn’t have in our lives.
How do you share online without spewing “I HAVE OILS?" Here’s a couple of tips:
When you post about your experience with essential oils and someone reaches out, you can either immediately share your link -OR- you can start to ask them questions about how they are looking to be supported. Why would you do the latter? You guessed it. You start a conversation because this allows you to build a relationship with them. Then, once you know how they are looking to be supported, you can then share how essential oils and other YL products will help them with A, B, C, D. Also, be sure to connect the value of the Premium Starter Kit with their needs.
There will be times when you randomly share and people sign up with you without first building a personal relationship; it totally happens! And when that does, be sure to follow up with what areas they are looking to support and get started building a relationship right away. Ensure that they understand that you care about them, not just that they got a kit. Don’t get me wrong, you should be totally excited that they got their kit, not just because you are working toward your personal goals and fulfilling your why, but because you care about helping them.
Every month Young Living has sales promotions and once in a while even the starter kit will go on sale. It's totally okay to share about this on your personal Facebook page or your Instagram, but make sure you do so in a meaningful way with your story attached rather than a straight sales graphic. People do NOT want to be sold to, and they will scroll right by a sales graphic. We have made this mistake for you and can tell you it rarely solicits anything positive (so, you can learn from us or make the mistake for yourself... your choice). You can also send the promotion in a personal message to those you know may be interested. Go ahead and reach out to say, “I know you’ve shown interest, so I just wanted to send this your way so that you didn’t miss this chance to grab this great deal”. It’s great for a warm market, and hey, can even work for a cold one. But don’t be discouraged if it doesn’t. You need to focus on building the relationship first.
How about the moms or friends you meet when you're out? What about when you go out and people ask you about essential oils and you share with them all of your tricks and tips, but it doesn't lead to any of those people becoming a new member? That's okay! We are here to share and plant seeds, and if you share just to share, that's still a GOOD thing! Remember the conversations you had, so that you can continue to build on what you know about them. Help them to see that friendship and a support is what comes along with their kit. People want to belong to something; it’s human nature to want to feel included. Invite them into your life, not just your oils, but who you are, who they are, and how it can grow and build.
Does it stress you out wondering how you going to gain and care for hundreds of new friends? Don’t worry, it begins simple with family and close friends, and as you grow so does your circle. It’s all manageable, you are here because you want to help others aren’t you? This is part of the process, you are just growing our family by a lot!
Once you have the relationship started, keep working on it! It’s easy once you add them into our Enlightened Oilers community. You also now have oils in common! Relationships first. Sharing in the process. Build strong from the beginning. It benefits everyone in health, in hearts, and in life.
Reflect and Process What You Learned:
What is one idea that really stood out to you?
Why is focusing on building the relationship first so important?
Tell us two things you will do TODAY to follow up with the people you've talked with about oils?
Who are you going to reach out to today, tomorrow, and the rest of the week?